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Personal branding on social networks

Social networks are responsible for putting the idea of a digital identity out there, but in order for our presence on the social networks to help us construct our professional career and professional brand we need to have a plan.

Before you start "creating your personal brand" on social networks you need to have a clear idea of your objective (Who do you want to be?) and the steps you need to take to get there. For example, your aim could be to work in a multinational consultancy. To achieve this, amongst other things, you will need to who these consultancies are, what they are dedicated to and how to make your profile fit the portfolio... possibly knowing at least one foreign language.

Another thing to take into account before launching your personal brand is that the eyes of Google don't separate your private life from your work life: if you are on social networks like Facebook to talk to your friends, don't let it interfere with your career goals. To do this, it's so important that you learn to manage your privacy for any social network that you use.

It's perfectly normal that social networks show different parts of your personality but make sure that they are coherent!

There are at least three different types of social networks that we can distinguish between:

- General: sites such as Facebook, Twitter and Badoo. These networks that are normally used to communicate with our friends and people that we know. They don't normally have a professional focus but form part of our digital identity. More about General Social networks.

- Specialist: they unite people with a common interest and there are networks for every taste. To create your personal brand it is of interest to familiarise yourself with professional networks and, if possible, some related with your hobbies or specialist interests.

- Multimedia or "of content": this group brings together a wide variety of networks which share content such as video (with Youtube and Vimeo), images (Flickr, Picasa etc.), presentations and documents(Scribd or Slideshare) or links (Delicious, Google Bookmarks and Tumblr) These applications can be integrated in professional networks frequently, so you can add more "colour" to your CV Resume and excel.

When you are looking for a job (which is something we seem to be throughout our working lives these days) we have to evaluate what our image on the Internet says about us. For this it is important that you do a little search for yourself on Google and look, with critical eyes, at what it has to say about you.

If you don't see the image you want others to see then you have two options: show the part you want them to see... or block yourself. But never lie, as the truth will always out.

As well as caring about what people say about you, it's time to be proactive and show your professional side. A printed CV Resume doesn't say enough about you anymore- it's not enough to make you stand out. Work your profiles in the professional social network circuit so that it is your cover letter and CV Resume 24/7.

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